The mad men came into this world to confuse the wise, so the scriptures say:
1 Corinthians 1:27 27 But God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong
In fact, how many times have we been called “Crazy”! We had everything planned, ready to be “the Golden Year” and in the meantime, if it became a totally atypical year, which turned the lives of many people upside down.
It’s hard to believe that many projects didn’t “happen” this year as planned, but at the same time, it’s interesting to look back how 2020 also came to show us that our “madness” wasn’t that unreal.
CENTAUREA is a brand that has been positioning itself since 2012, with the birth of VISION LOG, one of the group’s companies, and member of the MARCOPOLO LINE (MPL) group, long before its foundation.
Partner and founder Alessandra Lopasso is one of the first women in Latin America to join up the team of agents of the MPL network, founded 16 years ago, and one of the most present aggregators in the group, having the brand to participate in 99% of the group’s events to date.
With a communication skill and easy flow, and fluent in several languages, she and its company always comes to the memory of its partners and friends as a strategic reference in Brazil and Latin America and that always provides opportunities to develop a set of businesses.
For the past 5 years at the head of the Centáurea group, the CEO adds to the company and partners, its expertise of almost 30 years in Foreign Trade, constituted to become competitive, agile, with flexible and lean structure.
The company, in addition to bringing its presence and quality of service to foreign trade ,shaped itself to face the challenges of a volatile economy in which its country, Brazil has always faced before it even became an ostentatious flag.
In fact, since that, everything has changed:the physical structure has become room to add customers and suppliers instead of employees, who in turn ceased to exist and became owners, owners of a sustainable business and a strong and innovative brand.
The local servers went up to the clouds and communication tools as well, allowing service to any customer, partner or supplier anywhere in the world, without being trapped in four walls.
Investments with communication intelligence, high quality structures and systems were channeled and an effort by all teamwork made the company’s fixed cost from 68% of its gross margin to 35% in less than 5 years, without the quality or flow of business falling.
All this before 2020…. As it started this current year, was the company ready to show up to the market, would the message be understood of all the good we were experiencing ?
Unfortunately the pandemic has brought deaths, business closures and economic downturn to the whole world, but it has also revealed to the market an understanding of what really has value.
Something that CENTAUREA had already been experiencing on its own history. The fact that once you share you also multiply. Mathematics matches as the economy becomes shared, within an ecosystem of sustainable self-management and not centralized.
Our work has been remote for the past 5 years and the communication challenges are no longer a problem through the investments made in the media and more than that, the standardization of services brought CENTAUREA to the level of excellence and exercised with responsibility not by its managers or coordinators, but by the owners itself. Our brand CENTAUREA came to the market to overcome barriers and break paradigms of foreign trade business, an almost mystical activity where difficulties are created to sell easies;
Delivering an environment where communication is clear and numbers are transparent within its members it makes no room for lies..
This is the environment we want to see everywhere, this is the competitor we want to find. This is the customer we want to serve, this is the supplier we want to have as a partner.
2020 has brought a new normal and it is desired that this new normal transform the work environments and the heads of workers. May entrepreneurship be an honest tool to get there, and beyond.
This year will remain in history with remarkable events in all aspects: economic, political, social and above all, a very strong impact on people’s lives.
According to Alessandra Lopasso, the CEO of Centaurea Group, it is required that all individuals who act into the market to understand that businesses are based on people. This mentality is shared with all managers and business partners of the Centaurea group.
And in 2020 with so many uncertainties, we have a certainty: the madmen of the past had a vision of the future, courage to break paradigms and today enjoys the benefits of a flexible, sustainable structure that prepared the company and all its managers for the challenges faced by the whole world today.
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